Although even typing it is cringe-worthy, Cleveland says the new HBs are, well, Turbo-charged, without jacking lofts. Lofts had a lot to do with it, as it got smoked by the Rogue X, Wilson D300, and others. “The CG depth is double that of the average cavity back iron out there, so you’ll actually get some performance benefits from that depth as you would with bigger hybrids, fairways and drivers.”ĭespite winning 2018’s Most Wanted SGI Iron shootout, the original Launcher HB’s weren’t what you’d call long. “When it comes to forgiveness, these irons are in a completely different landscape,” says Brekke. I’m sure Pitchfork nation is warming up their GET LESSONS and NEW CLUBS WON’T FIX A CRAPPY SWING war cries, but really, some people play golf just for fun. The new Launcher HB Turbo iron set is what it is: an oversized, hollow-bodied, hybrid iron with the forgiveness of a puppy, all to help recreational golfers enjoy themselves more. The net outcome is a product worthy of replacing the existing one.” Our goal is to make each thing about it just a little bit better, and all those little improvements add up. “With these, there’s no Tour feedback it’s all coming from consumers. “With two-year life-cycles, we have time to work on things,” says Cleveland Engineering and R&D chief Dustin Brekke. It’s fair to ask: if they’re still selling well and doing their job, why change? Schielke says the HB’s blew away sales projections by 160%, which means Cleveland sold 2.5 times more sets than they planned for. “We never did see a second-year drop off in sales because there’s not a lot of competition in these big, easy to hit irons.” “We’re still selling as many sets today as we were when they were first launched,” says Cleveland Marketing Director Brian Schielke. Would it at all surprise you to learn that since its 2017 release, the original Launcher HB’s are Srixon-Cleveland-XXIO’s biggest selling iron? With the Launchers – one set is getting a weakness tweaked while the other is getting more of an overhaul. It did, however, rank in the bottom third of the field for distance (file that one away for later).Ĭonventional wisdom says irons, no matter how good, get replaced and – we hope – upgraded every two years. The took home MyGolfSpy’s Most Wanted Super Game Improvement Iron titlein 2018 by blowing away the field in accuracy, forgiveness, and strokes gained. Upon further review, we can safely say when it comes to irons the reborn Cleveland is for real.īy any measure, the Launcher HB irons were a grand slam. We asked at the time whether it was a legit brand resurrection or a desperate Hail Mary. Cleveland relaunched two years ago as an unabashed game improvement brand, complimenting Srixon’s better player offerings.
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